What have you learned from your audience feedback?

Our audience feedback overall was very positive having gained the response that we aimed for. We filmed our classmate who thought the general atmosphere of the video was unique and disturbing creating an almost ‘Saw’ feel. This influenced us in the creation of a print-based work creating different colour schemes to increase this eerie feeling to our video. We have used a red and black scheme to connote mystery and further the evil ‘fetish’ theme in our video that we focused on. However we have also made alternatives cd covers with a black a grey theme to subtly indicate the main characters silent anger that is provoked throughout the video. We asked various different people which cd covers they preferred and were better suited to our video. We had a constructive response from the audience, which helped us decide which themes were more appropriate for a successful print base. The red and black theme overall deemed more popular as they felt that it complimented the disturbing effect in the video and emphasised it further. Another positive response from the audience was that the red theme connoted the potential buyer that the music would not be controversial and mainstream and would give the audience an insight visually to what they will be listening too. We also got optimistic feedback about the grey and black themes and some did prefer this, as it wasn’t so ‘obvious’ and emphasised the mysterious effect. However we felt that the best thing to do was to go ahead with the overall response.

We aimed to make a music video that was not mainstream and that would not be featured in the charts. This is because we wanted an opportunity to be more creative and abstract with our work. After people had watched our video they mentioned that it was hard hitting and unsettling. In the planning process I had looked at certain bands like ‘Jedi Mind Tricks’ and ‘Army of the Pharaohs’ that are very controversial with their work. We studied their cd covers and asked a few people from our class if their outgoing artwork would be appropriate for our work. We decided from the feedback that the cd cover should be simple and suggestive focusing on the themes instead of also having a ‘in your face’ print base as well as a video.

In our group we are lucky enough to have two members who also do graphics. This means that Katherine and Yassin can imply different artists techniques into the work to continue that eerie edge that we found the audience were impressed with. This also gave our work a more professional look that our classmates had also commented on. This audience feedback helped us go all out with our print base in confidence and allowed us to achieve a successful cd case and advert that complimented our genre and themes of the video.