How effective is the combination of your main product and ancillary texts (the magazine advert and CD digipak)?

Our music video as a whole has an avant-guard and unique quality about it. It doesn’t follow certain stereotypes of regular/mainstream videos. The style of the video reflects the music very well in a way, which the lyrics have been interpreted to show the viewer a hidden story beneath the lyrics. The CD cover and inside panels compliment the video in an expressive way. By using a limited amount of colours throughout the CD packaging gives it an understated look, but the colours used gives it a sense of vagueness and uncertainty. Like our video, our CD cover and inside panels don’t follow certain stereotypes the industry gives out. Like having the band members faces on the front of the cover, intriguing potential consumers of a mainstream interest. Also we didn’t use just a simple photograph on the front, we used filters and several other effects to give the cover a distinctive quality and style about it. With our magazine advert we tried to relate it to the CD cover and inside panels as much as we could, as it would be highly recognizable to the potential consumer if they both looked similar and both related to the video. Using the same image on both the CD cover and the advert makes it easy for potential consumers to familiarize them selves with the imagery. Also by using the same colour palette of a limited few colours adds to the familiarization the consumer will have with both the video, CD and advert. The output of the CD cover and inside panels will interest the public by looking different and having a uniqueness about it and it will also intrigue controversial consumers who are interested in things that are different. The similar advert will interest people who are not big fans of Radiohead its self but just seeing the advert could interest someone who likes the graphical look to it and the colours used which could intrigue anyone who are interested in the controversial art scene. The choice of text used throughout the digipak represents the style of music, the hands on and original style compliments the style trying to be portrayed throughout. Over all the 4 CD panels and the magazine advert compliment the video to a point where they all link and flow easily together and are all easily recognizable from one to the other.