Analysis of Music Video using Craig Davis' model

We decided to have a combination of illustration, amplification and disjuncture in our music video, we included a slight narrative within the video however the narrative was disjunct as it had no obvious link to the theme or lyrics of the song, mainly as the song actually has no obvious theme in it either. The narrative is mainly used as amplification to the music. Therefore the song is a mix of all music video categories. We used amplification with the idea of the dolls with the chiming sound in the beginning of the song as this part of the song has an innocent yet sinister feel, as with a doll. Then as the lower bass instruments begin in the song we decided to use a time-lapse as it fits the more hurried feel in the music. Also the brightening light idea was to fit the slower, expanding sound in the music.

The narrative in the music video we chose to fit the sound, and link our ideas together was of the main character being obsessed with dolls, and hunting out victims. The reason he is hunting these victims is open for interpretation, depending on what the audience thinks. It could be the more surreal reason of turning them into dolls, the main character could have a doll fetish or he could plainly just be doing it to kill them, and the dead victim could then be lifeless like a doll. In the video it is showing the main character planning and scheming back in his room with dolls, while he is hunting his victim and capturing her in an alleyway. The video then goes on to show the main character tying up this victim, dropping a doll, the doll smashing, ending with a shot of a doll in place of the victim. This is an abstract narrative as it doesn't link clearly to the theme of the song. This is as the song doesn't really have a narrative.

There are some scenes used in the music video to link with the lyrics of the song, for example with "Standing in the shadows at the end of your bed", in other lyrics such as "we've got heads on sticks" and "the rats and children follow me out of town". Our music video is really to amplify those ideas and for the listener to interpret them differently, for example 'head's on sticks' could reference the dolls, as sticks are inanimate objects and the main character could believe they are living objects, and head's are something that are alive. Also 'the rat's and children follow me out of town' could be a reference to the Pied Piper, which could represent the main character and the victim could be interpreted as following him back to the room this way, seduced by something surreal the main character has within him. For example we give an idea of surreality with the main character reappearing in a different place in the alleyway the victim is caught in.