One of our initial ideas for an aspect of the music video is doing time lapse. We liked this idea because it could give a spooky and focused effect. It forces the audience to concentrate on the protagonist of the narrative while it indicates that this person watches the world run past him. It raises questions of relevance for the protagonist and makes them feel useless and unnoticed. The video we were influenced by is Ed Sheeran ‘The A Team’ where this element is used very effectively to make the character feel ignored.

From this influence we also adapted an idea from Aphex Twin ‘Come to Daddy’. We developed the idea of being unnoticed and brainstormed that someone could easily do something crazy to become noticed. In ‘Come To Daddy’ the whole atmosphere adopts a disturbing essence where we see grown men’s head on little girls bodies, an almost demonic figure of a human who looks like a skeleton and messed up satanic face stuck in a TV. We were inspired to do something unsettling but with a lot of meaning.