Music Videos

Stars in the music industry all have their own unique image that are created and artificial images which make them more interesting, these images are shown in music videos, e.g. ‘Lady Gaga’ and her weird personality plus her strange clothing, ‘Michael Jackson’ and his active dancing style, ‘Tyler the creator’ and his crazy attitude. Even if the star has a complete different personality in their offset life, they still put on that image.

Music videos come under 2 categories narrative or performance, narrative music video having some sort of story involved and performance being when they show the artist(s) using their instruments most rock music videos use this

Illustration, amplification or disjuncture are another set of categories music videos go under describing how the video is linked to the music either being illustration in which the video follows a simple narrative and visualizes the music in a simple manner, amplification music video’s also have a link to the lyrics and music but the idea and meaning of the lyrics are amplified by the director through the use of unusual ideas and surreal approaches, or disjuncture in which the video doesn’t have any clear link and are usually completely abstract.

When doing music videos there are 6 questions you need to be concerned about:

• · Whether the video falls into the genre’s characteristics
• · If there’s a link between the lyrics and visuals
• · If the music and video have any relation
• · If the video has lots of close-ups of the artist(s) because they may need to be publicized more
• · If there is a frequent notion of the artists being looked at, and the voyeuristic treatment of women’s bodies
• · If there’re intertexual references’ to other media, such as TV and other music videos.