Our inspirations for the video came from sources such as horror films, for example with the doll theme, which is used in the modern horror film 'child's play'. The main inspiration for the music video was our thoughts while listening to the song. By listening to the song itself the haunting feel, along with some child-like undertones helped us decide on the theme of the video. The atmosphere of the song is quite dark and that was one of the main inspirations towards our idea. Our idea of time-lapse came from many different sources and other music videos in which the time-lapse has been used. For example Ed Sheeran's song 'A Team'.
The happy persona of the main character despite the fact of him murdering victims comes from the influence of the Aphex Twin video 'Come To Daddy' where there are a variety of smiling characters causing mayhem. The costume of a full black costume came from our own idea of keeping the main character within the dark atmosphere of the song. Also that was the same with a doll costume on a human, that was due to us developing that idea about the main character's doll obssession .
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