Production Treatment

We are a group of four:

• Matt Davies
• Nikki-Leigh Rogers
• Yassin Shahid
• Catherine Ruane

The Music Video

Radiohead- Kid A

Duration: 4 minutes

Audience:

It will not be suitable for small children below 10 years of age, likely to be suitable for ages 18-35; generally of a male gender. This is because Radiohead are more focused on their music than the image they portray, and in general listeners of a younger age are interested in the image behind certain artists. Therefore they are to be appreciated for their musical talent, and this is most likely to occur for listeners over the age of 18. Also Radiohead usually expose themes in their lyrics and music that appeal to a male gender such as politics and philosophy.

Resume

In the video we will not be using any specific narrative, however we will be using certain themes to amplify the tone and mood of the song. Throughout the video we will be using themes of porcelain dolls, time-lapse, shadows and isolation. We will also be illustrating the unnerving lyrics of the song such as "Standing in the shadows at the end of your bed" and "We've got heads on sticks". We will be using themes of death also to add to the sinister and disturbing feel. The reason why we've chosen the theme of porcelain dolls is because of the child-like yet sinister mood of the song at the start, we've chosen to emphasize that feel. Also the time-lapse effect amplifies the isolated feel in the song.

Suggested Elements

We have chosen not to have any performance in this music video because we've decided to focus more on the theme of the song, and representing the lyrics and music with film, rather than recreating the sound of the song through performance and lip-synching for example. The costumes in the video should be dark, to add to the dark tone in the song. To help the song be more creepy, the doll costumes are going to mimic the style of clothing worn in the Victorian era. Every other character starring in our video should be wearing brighter clothing to represent the isolation of the main character. As a special effect we will be using time-lapse along with slow motion in the final part of the video. Both of these are to emphasize the isolation and darkness in the song also. We are not sure about our locations as of now. However our ideas are a dark room somewhere, possible in the green screen room at college, a place in Manchester where we can film the public fluttering past with the time-lapse. A bedroom where we can film someone standing at the end of a bed, and then an alleyway in Manchester where we can film a murder taking place.

Written by Matt Davies, Nikki-Leigh Rogers, Catherine Ruan and Yassin Shahid